COWA: COnceptual Web-site traffic AnalyzerWeb site traffic analysis studies how different pages forming Web sites are accessed by their target audience over time. From a business intelligence point of view, it represents one of the key activities for many private companies and public institutions. Recent papers pointed out that Web site traffic analysis is especially useful if it focuses on the user interest into the relevant concepts described in a Web site rather than counting user accesses to the distinct pages forming the Web site. COWA extends existing measures of conceptual Web site traffic analysis and supports this analysis by means of graph visualization techniques. The graph drawing engine of the system is a force-directed heuristic that computes a simultaneous embedding of two suitably defined graphs, that are non-planar in general. The heuristic is especially designed to take into account two important aesthetic criteria of the drawing: crossing resolution and geodesic edge tendency.
- Walter Didimo, Giuseppe Liotta, Salvatore Agostino Romeo: A Graph Drawing Application to Web Site Traffic Analysis. J. Graph Algorithms Appl. 15(2): 229-251 (2011)
- Walter Didimo, Giuseppe Liotta, Salvatore Agostino Romeo: Graph visualization techniques for conceptual Web site traffic analysis. IEEE PacificVis 2010: 193-200